BMW just came out swinging, staking their claim in the rush to win the coming electric car war. They say they’ll work to make 100% of their models at least partially electric within the next 10 years.
Think about that: a traditional automobile company saying it will make a serious move towards 100% electric or hybrid vehicles.
This is exactly what Elon Musk has always hoped would happened. He hoped to create a 100% electric vehicle company and use it to spur other companies to try to compete.
This is spurred as much by carbon emissions legislation in the EU as anything Elon Musk has done…
But the race is on to see which of the traditional car manufacturers will win the future. BMW has made it easy for our black and white brains to understand their strategy to do just that: 100% electric within the decade.
It’s risky, sure. But more than anything, it’s visionary. What’s the equivalent move you should be making in your business or career?
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