If you could create 105 reasons to build trust with your customers, solely based on the products you stocked in your stores, would you? For most companies, the current (lazy and selfish) answer is no. But one company chooses to stand out for the right reasons.
Whole Foods sometimes gets a bad rap for the costs of shopping there, or the clientele they sometimes attract (which can be hard to argue with).
But at the end of the day, what many people forget is this: Whole Foods does a ton of work up front so that we as consumers can trust what we buy while shopping in their stores.
They outlaw more than 105 ingredients in food and body care products that are not regulated by the government. They screen every product to make sure it’s in compliance with their mission, values, and ingredient standards.
Before a product ever hits the shelves, teams of buyers at Whole Foods are carefully considering every ingredient on every label so that you don’t have to.
Being informed about food choices is incredibly difficult in today’s environment of irresponsible practices by companies up and down the food production system.
Whatever you think of the pricing or customers at Whole Foods, it’s incredible to see a company taking a stand based on the way they believe the world should change.
Food systems matter. They matter for you. They matter for the environment.
Companies who take a stand based on what they believe are few and far between. Yes, we should be skeptics, and even critics when necessary.
But we should also remember that we’re paying for more than just a cucumber when we shop at a store like Whole Foods (or whatever your local equivalent).
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