Here’s the best SEO advice I can give: make the most helpful content you know how to make, with good structure, and centered on topics your audience cares about.
Everyone wants the one magic bullet or easy button. News flash: it doesn’t exist.
There is no magic to the SEO game. If you’re looking for someone else to provide a magic way to get “backlinks” and “move up in the search results” with “white hat tactics,” then you’re already starting off with the wrong bias and assumptions about how the whole content marketing things works…
Here’s an alternative question to ask: how can you make content that will keep providing value to your audience five years from now?
That’s the content search engines will continue to help their customers find. If your goal is to win at their game, start by making valuable content that people want.
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