The big idea
Business Model Generation is the vehicle for a compelling “business model canvas” that provides any budding or experienced entrepreneur with a framework for considering potential business concepts without having to write a useless, 60-page business plan.
Why to read
The canvas is highly adaptable and easily understood by audiences of all sorts, making it an incredible teaching and learning tool for anyone in business. Pick this one up if you have frequent business ideas or are involved in creating new product lines or companies through your work.
288 in Paperback
About the author
Dr. Alexander Osterwalder is the founder of Business Model Foundry, where he creates “strategic tools for innovators.” His life’s work is wrapped around Business Model Generation’s Business Model Canvas and he continues that work today. Yves Pigneur is a professor of Management Information Systems at the University of Lausanne in Switzerland.
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