The big idea In Good to Great, Collins explores the answer to the question: what makes a company go from good to great? Collins assembled a research team to closely analyze mountains of data and carefully categorize the results that highlight several major characteristics or companies that achieve greatness. Why to read Jim Collins’ books are the perfect complement to Malcom Gladwell’s in that they are the business equivalent – they explore real-world phenomena through careful data … [Read more...]
Reading List Books
These books are the top books I recommend to help any young professional get a fast start to their career.
The big idea The Alchemist is a fable that follows the journey of Santiago, a maturing shepherd boy, as he decides to leave the only place he has ever known in pursuit of his dreams. Throughout the fable, Santiago encounters numerous mentors and teachers who help him interpret his personal legend and grow towards his full potential. Why to read The Alchemist is full of obvious and hidden life lessons told through Santiago’s story. You will be inspired to pursue your dreams and stay true … [Read more...]
The big idea Robert Greene is on a mission to convince you that you too can be a master of your craft. In Mastery, Greene takes us on a journey through the lives of historical masters like Mozart, Leonardo da Vinci, Benjamin Franklin, as well as contemporary masters like boxing coach Freddie Roach, entrepreneur/investor Paul Graham, and technologist Yoky Matsuoka. He uses their stories to highlight the six key phases of developing mastery in our own craft, including discovering your calling, … [Read more...]
The big idea Business Model Generation is the vehicle for a compelling “business model canvas” that provides any budding or experienced entrepreneur with a framework for considering potential business concepts without having to write a useless, 60-page business plan. Why to read The canvas is highly adaptable and easily understood by audiences of all sorts, making it an incredible teaching and learning tool for anyone in business. Pick this one up if you have frequent business ideas or … [Read more...]
The big idea Daniel Pink has found three core pricniples that make up the surprising truth about what motivates us. The three principles are autonomy, mastery, and purpose and Pink highlights them throughout the book by citing data-driven research and anecdotal evidence. Why to read As with many of the books in this guide, Drive will help you develop an understand of how humans work, what motivates us, and how to apply the concepts to your own life to find more purpose and fulfillment. … [Read more...]
The big idea In Influence, Cialdini describes the six primary drivers of influence, including: Reciprocation; Commitment & Consistency; Social Proof; Liking; Authority; and Scarcity. Beyond digging into the research, Cialdini provides actionable methods for influencing others and guarding against the methods of influence in everyday life. Why to read Influencing others is one of the keys to making an impact in the world, because without influence, we have no audience, and without an … [Read more...]