The big idea
In Good to Great, Collins explores the answer to the question: what makes a company go from good to great? Collins assembled a research team to closely analyze mountains of data and carefully categorize the results that highlight several major characteristics or companies that achieve greatness.
Why to read
Jim Collins’ books are the perfect complement to Malcom Gladwell’s in that they are the business equivalent – they explore real-world phenomena through careful data analysis and trend recognition. Whether you are just starting a business career or looking to take your career from good to great, this book will help you understand what it takes to help build or start a company of enduring greatness.
300 in Hardcover
About the author
Jim Collins, perhaps the most well-known business guru in the world, has dedicated his life to studying how companies are built into great, enduring enterprises. He has written several research-based books, which are an excellent learning ground for any aspiring or current business person