August 12, 2015
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Vanity Metrics

“I have 2,379 Facebook friends.”

How many of them have you spent quality time with in the last year? Do you know their biggest personal and professional goals or dreams?

“I had 139,578 visitors to my website last month.”

How many of those people actually read what you had to say? Did you get any closer to reaching your business goals?

“I made $239,629 last month.”

How many people did you change for the better? What’s the average success rate of your customers? How happy are you?

“I’ve been to all 50 states.”

How much time did you spend in each one? Do you have a memory worth having from each state?

What will all that money allow you to do that you couldn’t do before? How will things be different when you have more website visitors? What will change when you hit 3,000 Facebook friends?

What is it that you really want?

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