Barrett Brooks

A great manager knows how to set a two-factor north star her team can believe in. Then she set a target, or a specific number to shoot for this year, or this quarter, or this month. An average manager would stop at that: set a target and hope the team meets the goal. When things […]

Every business, every team, every leader, and every individual contributor needs a north star. A north star guides the way. It’s a way to evaluate all of your efforts and understand whether you’re really fulfilling your mission. My north star here is daily publishing because it means I put work into the world everyday that […]

Capitalism is built on ROI, or return on investment. Corporations exist to maximize value to shareholders. Even small businesses have to produce ROI for the owners in order to make sense. This whole system started from a place where the best way to maximize shareholder value, in the very beginning, was to create value for […]

I believe sustainable energy production and electric vehicles are two of the most important frontiers of the next 25 years (and probably beyond). The more I learn about Elon Musk and his companies, the more I believe he might just be the man to lead us into a new historical era in the same way […]

The Coca-Cola Company was founded on January 29th, 1892 in Atlanta, GA, six years after John Pemberton first asked some of his friends to sample his new concoction. According to Coke’s autobiography, the company sold about 9 servings per day at 5¢ per serving for the first year. Today, the company sells 1.9 billion servings […]

I’ve waxed poetic on the importance of making principled decisions in our purchases. But let’s get practical because researching brands is a huge pain in the tush. Ain’t nobody got time for that. Sustainable, responsible brands embrace at least two (and preferrably more) of the following: Oeko-Tex Certified Bluesign Certified Fair trade Certified 100% Organic […]

As consumers we have powers and responsibilities: Vote with dollars – make principled purchases that reflect your beliefs and the way you think the world should work Buy more of less – use dollars to purchase smaller amounts of high quality goods (and the corollary, of course, is not purchasing large amounts of low quality, […]

“Find a job (or start a business) where you can work on problems worth solving,” often receives a bit of a blank stare in return. So instead of convincing you that it makes sense, here’s a list of problems I think are worth solving (they might be different from yours) to illustrate the kind of […]

BMW just came out swinging, staking their claim in the rush to win the coming electric car war. They say they’ll work to make 100% of their models at least partially electric within the next 10 years. Think about that: a traditional automobile company saying it will make a serious move towards 100% electric or […]