It’s easy to get caught up in vanity metrics. Organizational politics are seductive. Another feature in the media strokes the ego.
But when you’ve achieved the vanity metrics… left the organization… and the attention fades from the latest media feature… what’s left?
We’re quite creative when it comes time to avoiding the work. What if we started applying that same creativity to avoiding distraction and vanity?
If you’re a writer, write. If you’re a videographer, make videos. If you’re a PR pro, make more pitches. If you’re a maker, build more products.
Work today for the body of work you want in five years. You won’t regret it.
Thanks to Pam Slim for the inspiration for today’s post.