In 2014, we saw an interesting phenomenon at Fizzle… our growth rate took a downturn in the summer as compared to the rest of the year. Why?
It turns out the summer slump is common in the business world, especially for consumer companies. Kids are out of school, people go on vacation, things slow down. People focus on their lives outside of work. That made us feel better.
But it shouldn’t have.
It’s easy to get wrapped up in “averages.” Averages make us feel better because we know we’re just like everyone else. “It’s not our fault there’s a summer slump,” we tell ourselves.
Fast forward to summer 2015. Sure enough, there was the start of that summer slump in May. But this time, we didn’t just accept it. We set out to actively battle the slump by building partnerships to grow our business.
As a result, we gained hundreds of customers from just one partnership. Right in the middle of our “summer slump,” no less.
What’s your equivalent of our summer slump? What story are you telling yourself about it? What would have to happen for the story to no longer be true?