Every growing business (or at least the majority) will eventually be divided into teams for efficiency, structure and workflow. But what should the teams be?
Three of the most common teams are the following:
- Product – the product team in technology startups is usually made up of designers and developers. If you were running a physical product company, this team might be composed of product designers and builders. If you were running an education startup like Fizzle, it might be designers, developers, and course producers.
- Customer – the two sides of the customer team being customer service and customer success. Customer service is a reactive process, making sure customers know they have someone to get in touch with if they need help. Customer success is the proactive side of the equation, built to educate customers and make sure they get the best outcomes from the product.
- Marketing – the marketing team’s job is to find new growth channels for the startup. They might focus on any of the 19 channels at a given time, but the goal is always to increase awareness and attract potential customers.
In any business, you need a product or service that’s valuable. You need customers who are able and willing to pay. And you need a way to reach those customers on a consistent basis. And that’s why these three teams are a good place to start.