Unlock The Business Secrets of the World’s Top Creators 

Behind every successful creator is a hidden struggle to grow. My weekly  newsletter turns hundreds of hours of  executive coaching sessions  into  personalized lessons that help you master the psychology of entrepreneurship.

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The investment my firm has made in coaching with Barrett has the highest ROI of any investment we’ve made to date. Barrett’s approach has caused immeasurable growth for both myself and my team.
Darrell Vesterfelt

Founder, Mount Haley

I’m an executive coach, writer, and former startup executive helping mission-driven creators scale their businesses without losing themselves in the process.

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Here to Serve Entrepreneurs Like You

It is courageous and important work to turn your knowledge into a business that serves the world.

As a creator building something meaningful, you understand this journey—but you also know the struggles that come with it. My work helps you navigate the inner journey of outward success.
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Build wealth while making a positive impact on the world

Navigate the psychological and emotional barriers to sustained growth

Transform challenges of the past into fuel for progress.

Experience the wholeness that comes with inner and outer alignment

The Good Work Podcast

Long-form interviews with world class artists, athletes, authors, and entrepreneurs about the inner journey of outward success—so you can apply their wisdom to your own journey.

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From War Zones to Wildlife: Ami Vitale’s Journey to Hope Through Photography

This week, I talk with someone who’s been on my dream guest list since day one—Ami Vitale. Ami is a National Geographic photographer and filmmaker

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Executive Coaching for Seven Figure Creator-Founders

You have a thriving audience, a business generating millions in annual revenue, and a vision to scale your impact further. But scaling success requires scaling yourself. That’s where I come in.

Group Coaching for Six Figure Creators

Achieve clarity, confidence, and actionable strategies for your personal and professional growth.

Strategic Planning for Founders and Creators

Expert guidance to navigate challenges and seize opportunities in your career.

Amy Palanjian

Creator, Yummy Toddler Food
Working with Barrett has completely transformed my relationship with my work. I've been able to detangle my self-worth from my work, have instituted boundaries around my working time and personal time, and I took my first real, non-working vacation in 6 years.
Working with Barrett has completely transformed my relationship with my work. I've been able to detangle my self-worth from my work, have instituted boundaries around my working time and personal time, and I took my first real, non-working vacation in 6 years.

Darrell Vesterfelt

Founder, Mount Haley
The investment my firm has made in coaching with Barrett has the highest ROI of any investment we've made to date. Barrett's approach has caused immeasurable growth for both myself and my team. We consider our time with him an essential part of our business. Without him we would be in a much different place.
The investment my firm has made in coaching with Barrett has the highest ROI of any investment we've made to date. Barrett's approach has caused immeasurable growth for both myself and my team. We consider our time with him an essential part of our business. Without him we would be in a much different place.

Rosemarie Griffin

Founder, ABA Speech
Working with Barrett has offered me great clarity on my business and who I am as an entrepreneur. He takes coaching to a whole other level by helping me squash limiting beliefs that I had about myself and my business, coaching me to understand that I can play a bigger game, that my business can be bigger, and that I really am destined to do bigger things.
Working with Barrett has offered me great clarity on my business and who I am as an entrepreneur. He takes coaching to a whole other level by helping me squash limiting beliefs that I had about myself and my business, coaching me to understand that I can play a bigger game, that my business can be bigger, and that I really am destined to do bigger things.

Matt D. Smith

Creator and Founder, Shift Nudge
The thing I love most about Barrett is that he has such a great ability to zoom way out to an incredibly strategic bird’s eye view of a company… and in the next moment zoom way in to the personal, emotional level where your motivations and your desires come into play.
The thing I love most about Barrett is that he has such a great ability to zoom way out to an incredibly strategic bird’s eye view of a company… and in the next moment zoom way in to the personal, emotional level where your motivations and your desires come into play.

The Greatest Hits

Not sure where to start? I’ve curated a small collection of my most popular and important writing here for you.

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Entrepreneurship
13 min read

38 Lessons on Work, Life, Faith, and Family (Birthday Lessons 2025)

Many years ago, I used to write annual birthday essays sharing the most important lessons I’ve learned over time. They…

Featured
2 min read

Questions from a Walk

What does a dog feel as she chases a ball? What does a squirrel think as he eats an acorn?…

Featured
< 1 minute

Around a Fire

Around a fireWe gatherEach version of ourselvesFrom the years gone by Joined by all the soulsWho partnered to create painBefore…

Company Culture
12 min read

Culture is a Talent Multiplier (Or, How Culture Drives Performance)

Editor’s Note: This is the first essay in a series on what I learned as COO of ConvertKit as we…

Climate Tech
23 min read

The Alchemy of Carbon Removal: How Charm Industrial Plans to Run Oil Wells in Reverse and Turn Corn Into Steel

By 2050, we need to remove 10 billion metric tons of carbon dioxide from the atmosphere annually in order to…

Entrepreneurship
14 min read

Coaching Questions to Help You Make Breakthroughs at Work and in Life

I get a version of this question regularly: “What are the 3-4 coaching questions or exercises most likely to produce…

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