Insights and Thought Leadership

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A reflection on lineage, leadership, and why presence has been the quiet thread through every meaningful decision in my life and work. January 2026 marks…

Barrett Brooks
10 December 2025 • 6 min read

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You can’t control the sunrisebut rather sit quietlyand wait For it to emergesome days orangeand glowing Some days hiddenfrom our eyesbut present in our heart…

13 min read

Many years ago, I used to write annual birthday essays sharing the most important lessons I’ve learned over time. They were an annual tradition I…

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Before you can create change, you have to take action. Before you can take action, you have to have courage….

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The New York Times published an exposé outlining egregious people and culture practices at Amazon, from mandatory annual cullings to…

2 min read

Money is not worth anything in and of itself. It is only worth what it allows you to experience and…

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Why do you do the work you do? Maria Popova runs one of the most well-curated (and popular) blogs on…

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The startup world can be obsessive over growth rates. “Uber grew by 3,000% in their 37th month of existence.” “AirBnB…

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Part 1: The Importance of Mission and Values Threads 4 Thought is a sustainable apparel company, founded by a couple…