The big idea In Good to Great, Collins explores the answer to the question: what makes a company go from good to great? Collins assembled…
The big idea The Alchemist is a fable that follows the journey of Santiago, a maturing shepherd boy, as he decides to leave the only…
The big idea Robert Greene is on a mission to convince you that you too can be a master of your craft. In Mastery, Greene…
The big idea Business Model Generation is the vehicle for a compelling “business model canvas” that provides any budding or experienced entrepreneur with a framework…
The big idea Daniel Pink has found three core pricniples that make up the surprising truth about what motivates us. The three principles are autonomy,…
The big idea In Influence, Cialdini describes the six primary drivers of influence, including: Reciprocation; Commitment & Consistency; Social Proof; Liking; Authority; and Scarcity. Beyond…
The big idea Dale Carnegie shares actionable advice for leading others by making them like you, winning them over to your way of thinking, and…
The big idea In the Art of Non-Conformity, Guillebeau uses his personal story to highlight the idea that we don’t have to live a conventional…
The Big Idea In Linchpin, Godin makes a very compelling argument for the fact that we can truly make ourselves indispensable at work. But first,…
The big idea Tim Ferriss is the epitome of what it means to live an intriguing life. He is a serial entrepreneur that created a…