There’s this vision of success that has been hammered into us over time. Power, prestige, and pay are at the forefront of what it means to build a successful career. Our parents and grandparents built lifelong careers with single companies, took home a pension at the end, and knew that if they kept their heads down, they would be taken care of.
That world exists no more, and we’re all on the same journey to find out what this new world of work looks like.
Living for Monday is built on the belief that work can be something different, something better, something special. We believe our work — the 9-to-5 — is our outlet for making an impact. Not something to be endured, but something to be invested in.
While some people remain stuck in the industrial mindset, there is another group taking a more inspired approach to their work. They wake up every Monday looking forward to the week ahead, ready to tackle their work with purpose and hustle.
The people who make up the second group are building a new definition of career success built around hustle, experiences, freedom, and community. That’s the group we’ve built Living for Monday to serve.
Living for Monday is for:
Young Professionals in the First Ten Years of Their Careers
At the most basic level, Living for Monday is built for young professionals between the ages of 21 – 30. They’ve graduated college in the last 10 years and are in the throws of finding direction in their careers, building a foundation of skills to fuel their growth, and forming the relationships that will become a powerful network over time.
Specifically, we’ve launched Living for Monday with a focus on young professionals in Atlanta. Anyone is welcome, but we’re focused on Atlanta for now because we know we can deliver a higher level of service to young pros in our hometown. We’ll be able to host events, offer meeting space for local mastermind groups, and open up spots in our in-studio audience because our members will be close by.
Our geographic focus will grow as our resources allow us — and of course, our online workshops, workshop library, and blog will be accessible from anywhere, anytime. Our top priority is delivering an outstanding customer service that is unmatched.
…Who Work in PR, Marketing, and Advertising
This was a tough decision, but after careful consideration, we’ve narrowed our focus to young professionals in Atlanta who work in PR, Marketing, and Advertising. Nearly every successful entrepreneur whose blog we read or whose advice we’ve received has shared the same general piece of advice:
“Narrow your market so far that it makes you uncomfortable at first. That’s the only way you’ll ever grow enough to serve a wider audience.”
We’re passionate about the power of PR, marketing, and advertising, as well as the people who work in those fields. When Josh and I independently answered the question of what industry we would focus on if we could only choose one segment, we both came up with the same answer.
Our entire workshop roadmap will focus on the needs of young pros in Atlanta in PR, Marketing, and Advertising. We’ll cover soft skills like productivity, public speaking, and goal setting, as well as more industry-specific topics like typography, press releases, and pitching. If you have an idea for a workshop topic, send it to us via our contact page.
…And Want to Build a Meaningful Career, Become Great at What They Do, and Surround Themselves with Remarkable People
Perhaps most importantly, we’ve built Living for Monday for the young pros who believe work is about more than power, prestige, and pay. Sure, those things factor in over time, but our audience believes that a successful career is built on doing work based on beliefs, finding power in great people, having the grit to be great, and building habits that make us happy.
Being able to wake up on Monday morning excited to learn, grow, and do important work is much more important than being able to say we work for the most prestigious firm in town. If we can have both, that’s great, but finding meaningful work is at the top of our priority list. That’s the kind of person that makes up our community.
We’re on a mission to change the way the world thinks about work — from an attitude of TGIF to one of Living for Monday. That means building Living for Monday for the people who understand that we only get one life and one career. We might as well make it meaningful, become great at what we do, and be surrounded by great people along the way.
If that sounds like you, sign up for one of our free upcoming workshops. We’re building them for you.
**Photo = 2013 World Water Week Young Professionals by worldwaterweek on Flickr