I’m intrigued by the organizations that were the early adopters; many are now the recognized leaders in corporate sustainability. Some have moved towards integrated reporting, which involves a combined corporate responsibility and annual report. – Molly Cartmill, Sempra Energy

After taking a moment to work through the corporate speak, I realized what Molly Cartmill was trying to say in her interview with Conscious Company magazine.

It’s inspiring to her to see companies combining the core story they’re telling with their story about sustainability.

The most forward thinking companies have been thinking of sustainability as core to their business for many years. After all, an unsustainable world is bad for business.

It’s nice to see others beginning to catch up. (Are you?)

Thanks to Molly Cartmill and Meghan French Dunbar for the inspiration for today’s post.